SEO report of apple.com

Apple

www.apple.com/

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert ...


 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.apple.com/

Character length : 14

Title
Apple
Description
Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

title: Apple
description: Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.
url: https://www.apple.com/
locale: en_US
image: https://www.apple.com/ac/structured-data/images/open_graph_logo.png?201809210816
type: website
site_name: Apple

Dublin Core
Dublin Core is not used
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Apple

Character length : 5

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 5%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
1513650
Heading structure in the source code
  • <H1> Apple
  • <H3> Quick Links
  • <H2> Apple Card is here.
  • <H3> A new kind of credit card.Created by Apple, not a bank.
  • <H2> iPhone X R
  • <H3> All-screen design. Longest battery life ever in an iPhone. Fastest performance. Studio-quality photos.
  • <H2> iPhone X S
  • <H3> Largest Super Retina display. Fastest performance with A12 Bionic. Most secure facial authentication with Face ID. Breakthrough dual cameras with Depth Control.
  • <H4> Apple TV plus
  • <H5> Dickinson
  • <H4> iPhone XR from $19.99/mo. or $479.
  • <H5> Just trade in your current iPhone online or at an Apple Store.*
  • <H4> Buy a Mac or iPad for college. Get Beats.
  • <H4> AirPods
  • <H5> Wireless. Magical. Yours.Personalized engraving, exclusively online.
  • <H4> Apple Watch Series 4
  • <H5> More powerful, more colorful.
  • <H4> Apple Arcade
  • <H5> Games that redefine games. Coming to the App Store this fall.
  • <H2> Ready to play?
  • <H2> Apple Footer
  • <H3> Shop and Learn
  • <H3> Apple Store
  • <H3> For Education
  • <H3> For Business
  • <H3> For Healthcare
  • <H3> Account
  • <H3> Apple Values
  • <H3> For Government
  • <H3> About Apple
Word cloud
  • apple34
  • menu20
  • iphone12
  • close10
  • open10
  • learn8
  • store8
  • shop7
  • buy6
  • watch5
  • trade‑in4
  • mac3
  • arcade3
  • shopping3
  • card3
  • online3
  • ipad3
  • terms3
  • education3
  • business3
  • apply3
  • fastest2
  • new2
  • performance2
  • trade2
  • college2
  • plus2
  • games2
  • health2
  • healthcare2
  • account2
  • privacy2
  • government2
  • require2
  • values2
  • requires2
  • pricing2
  • sales2
  • purchase2
  • additional2
  • app2
  • available2
  • links2
  • music2
  • oder2
  • quick2
  • land2
  • deutschland2
  • cancel2
  • bag2
  • ipod2
  • global2
  • nav2
  • airpods2
  • today2
  • accessories2
  • region2
Keyword matrix
wordtitledescriptionsheading
apple
menu
iphone
close
open
learn
Two Word cloud
  • close menu8
  • menu close6
  • open menu3
  • apple store3
  • more buy3
  • today at apple2
Three Word cloud
  • learn more buy5
  • open menu close2
404 Page
The website has no standard 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 1 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
4.10
Flesch Reading Ease
71.50
Coleman Liau Index
11.60
Automated Readability Index (ARI)
2.20
Dale–Chall Readability
6.10
SMOG Index
6.90
Spache Readibility
5.00
Number of letters
2686
Number of words
576
Number of sentences
178
Average words per sentences
3
Number of syllables
899
Syllables in words
915
Average syllables in words
1.56
Number of words in first three syllables
73
Percentage of word / syllables
12.67
Words not in Dale-Chall easy-word list
216
Words not in Spache easy-word list
177

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Detected applications
ApacheWeb Servers
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
1,550 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
61
Number of source domains
3
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://www.apple.com/metrics/target/scripts/1.0/at.js
  • https://www.apple.com/v/home/el/built/scripts/head.built.js
  • https://www.apple.com/.. /ac-globalnav.built.js
  • https://www.apple.com/.. /ac-analytics.js
List of render blocking css files
  • https://www.apple.com/.. /ac-globalnav.built.css
  • https://www.apple.com/ac/localnav/4/styles/ac-localnav.built.css
  • https://www.apple.com/.. /ac-globalfooter.built.css
  • https://www.apple.com/wss/fonts?families=SF+Pro,v2|SF+Pro+Icons,v1
  • https://www.apple.com/v/home/el/built/styles/main.built.css

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • /metrics/target/scripts/1.0/at.js
  • /v/home/el/built/scripts/head.built.js
  • /ac/globalnav/4/en_US/scripts/ac-globalnav.built.js
  • /metrics/ac-analytics/2.7.0/scripts/ac-analytics.js
  • /ac/globalfooter/4/en_US/scripts/ac-globalfooter.built.js
  • /ac/localeswitcher/2/en_US/scripts/localeswitcher.built.js
  • /v/home/el/built/scripts/main.built.js
  • /ac/ac-films/6.0.0/scripts/autofilms.built.js
  • /metrics/data-relay/1.1.3/scripts/data-relay.js
  • /metrics/data-relay/1.1.3/scripts/auto-relay.js
File size of all javascript files combined
1.21MB
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • /ac/globalnav/4/en_US/styles/ac-globalnav.built.css
  • /ac/localnav/4/styles/ac-localnav.built.css
  • /ac/globalfooter/4/en_US/styles/ac-globalfooter.built.css
  • /ac/localeswitcher/2/de_DE/styles/localeswitcher.built.css
  • /v/home/el/built/styles/main.built.css
  • /ac/ac-films/6.0.0/styles/modal.css
File size of all css files combined
878.84KB
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
59.82KB
HTML minifying
The HTML is minified.
Gzip compression
Error! By using Gzip you can save 336B (42% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
38
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://www.apple.com/.. /ac-globalfooter.built.css9 seconds
https://www.apple.com/.. /ac-globalnav.built.css29 seconds
https://www.apple.com/.. /image_large.svg64 seconds
https://www.apple.com/.. /image_large.svg66 seconds
https://www.apple.com/.. /image_large.svg87 seconds
https://www.apple.com/ac/ac-films/6.0.0/scripts/autofilms.built.js110 seconds
https://www.apple.com/.. /image_large.svg112 seconds
https://www.apple.com/.. /image_large.svg115 seconds
https://www.apple.com/.. /image_large.svg2.4 minutes
https://www.apple.com/metrics/data-relay/1.1.3/scripts/auto-relay.js2.7 minutes
https://www.apple.com/.. /image_large.svg2.9 minutes
https://www.apple.com/.. /en-US.json3.8 minutes
https://www.apple.com/search-services/suggestions4.9 minutes
https://www.apple.com/.. /image_large.svg5.1 minutes
https://www.apple.com/.. /image_large.svg5.2 minutes
https://www.apple.com/.. /localeswitcher.json5.4 minutes
https://www.apple.com/.. /ac-video-poster_848x480.jpg6.1 minutes
https://www.apple.com/.. /image_large.svg9.4 minutes
https://www.apple.com/.. /logo__dcojfwkzna2q_large.png12.4 minutes
https://www.apple.com/.. /tile__cauwwcyyn9hy_large.jpg12.7 minutes
https://www.apple.com/.. /main__bmngiblug0mq_large.jpg14.4 minutes
https://www.apple.com/.. /apple_arcade_tile__e69rgw4ia2mq_large.jp...14.7 minutes
https://www.apple.com/.. /logo__dcojfwkzna2q_large.png15.2 minutes
https://www.apple.com/.. /tile__cauwwcyyn9hy_large.jpg16.2 minutes
https://www.apple.com/ac/flags/1/images/de/16.png33.2 minutes
https://www.apple.com/.. /iphone_xs_logo_hero__cao5flrjmvqq_large....35.7 minutes
https://www.apple.com/.. /tile__cauwwcyyn9hy_large.jpg35.8 minutes
https://www.apple.com/.. /logo_series_4__bugj0mzzcz36_large.jpg39.4 minutes
https://www.apple.com/ac/flags/1/images/us/16.png39.8 minutes
https://www.apple.com/.. /tile__cauwwcyyn9hy_large.jpg41 minutes
https://www.apple.com/.. /tile__cauwwcyyn9hy_large.jpg41.9 minutes
https://www.apple.com/.. /apple_arcade_logo_tile__c0v90gsic96q_lar...44.4 minutes
https://www.apple.com/.. /main__bmngiblug0mq_large.jpg45.2 minutes
https://www.apple.com/.. /dickinson_logo__fb867b98f7qu_large.png45.5 minutes
https://www.apple.com/.. /hero__dvsxv8smkkgi_large.jpg49.9 minutes
https://www.apple.com/.. /iphone_xr_logo_hero__doak3cl4qzqu_large....51.7 minutes

 Speed test – Images

File size of all images combined
766.26KB
Image optimisation
You can save 342.4KB (47% compression) by optimising the images below:

 Links

We found a total of 88 different links.
Internal links: 5
External links: 83

External links:

Link text (anchor) Link strength

Internal links:

Link text (anchor) Link strength

 Website security

External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Order of Heading elements on mobile by position

  • H1 : Apple, ( 0px from top )
  • H3 : Quick Links, ( 0px from top )
  • H2 : Ready to play?, ( 0px from top )
  • H2 : Apple Card is here., ( 218px from top )
  • H3 : A new kind of credit card.Created by Apple, not a bank., ( 250px from top )
  • H2 : iPhone X R, ( 732px from top )
  • H3 : All-screen design. Longest battery life ever in an iPhone. Fastest performance. Studio-quality photos., ( 762px from top )
  • H2 : iPhone X S, ( 1244px from top )
  • H3 : Largest Super Retina display. Fastest performance with A12 Bionic. Most secure facial authentication with Face ID. Breakthrough dual cameras with Depth Control., ( 1275px from top )
  • H4 : Apple TV plus, ( 1758px from top )
  • H5 : Dickinson, ( 2070.25px from top )
  • H4 : iPhone XR from $19.99/mo. or $479., ( 2268px from top )
  • H5 : Just trade in your current iPhone online or at an Apple Store.*, ( 2343px from top )
  • H4 : Buy a Mac or iPad for college. Get Beats., ( 2780px from top )
  • H4 : AirPods, ( 3292px from top )
  • H5 : Wireless. Magical. Yours.Personalized engraving, exclusively online., ( 3331px from top )
  • H4 : Apple Watch Series 4, ( 3806px from top )
  • H5 : More powerful, more colorful., ( 3856px from top )
  • H4 : Apple Arcade, ( 4318px from top )
  • H5 : Games that redefine games. Coming to the App Store this fall., ( 4354px from top )
  • H2 : Apple Footer, ( 4791px from top )
  • H3 : Shop and Learn, ( 5073.59375px from top )
  • H3 : Apple Store, ( 5110.59375px from top )
  • H3 : For Education, ( 5147.59375px from top )
  • H3 : For Business, ( 5184.59375px from top )
  • H3 : For Healthcare, ( 5221.59375px from top )
  • H3 : Account, ( 5258.59375px from top )
  • H3 : Apple Values, ( 5295.59375px from top )
  • H3 : For Government, ( 5332.59375px from top )
  • H3 : About Apple, ( 5369.59375px from top )

 Typos

pple.com, aqpple.com, qpple.com, awpple.com, wpple.com, azpple.com, zpple.com, apple.com, pple.com, axpple.com, xpple.com, aspple.com, spple.com, aple.com, apople.com, aople.com, aplple.com, alple.com, ap0ple.com, a0ple.com, ap-ple.com, a-ple.com, apple.com, aple.com, ap_ple.com, a_ple.com, aple.com, appole.com, apole.com, applle.com, aplle.com, app0le.com, ap0le.com, app-le.com, ap-le.com, apple.com, aple.com, app_le.com, ap_le.com, appe.com, applpe.com, apppe.com, apploe.com, appoe.com, apple.com, appe.com, applie.com, appie.com, applke.com, appke.com, applme.com, appme.com, appl.e.com, app.e.com, appl.com, applew.com, applw.com, apples.com, appls.com, apple.com, appl.com, appled.com, appld.com, applef.com, applf.com, appler.com, applr.com, apple3.com, appl3.com, apple4.com, appl4.com
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